Printing Secrets from Print Acumen

Using Printed Documents in Your Marketing Mix

The use of printed documents in your marketing mix can be on of the most successful methods of growing your business.

There are four key areas where we can achieve the most impact.

New business Marketing

Generating a consistent flow of new business.

Documents that can be used for this area include -

• Unaddressed Mail Flyers
• Personalised Sales Letters
• Brochures
• Flyers
• Loyalty Cards
• Packaging
• Case Study Sheets
• Testimonial Sheets
• Special Offer Vouchers
• Promotional Folders

Client Marketing

Retaining customers & increasing purchasing frequency.

There’s a goldmine lurking in your customer base. Your current clients are your hottest prospects for buying more from you, but how do you sell it?

Here’s some ideas –

• Lapsed/Lost Client Letters
• Invitation cards & flyers to Special Events
• New Client Thankyou Cards
• Birthday, Xmas, Special Event Cards
• Direct Mail New Products & Services
• Client VIP Card
• Variable Data “Personalised” Postcards
• In-store cross Selling Offers
• Newsletters
• Catalogues

Corporate Image & Branding

Keep your company and message “top of mind”
Image is everything!

Is your brand ‘out there’, would you like your company to be noticed, Is you company image consistent across your entire range of stationery?

We can help retain & improve your corporate image & branding with –

• Business Cards & Networking Cards
• Large & Small Format Signs & Banners
• Interior Direction Signs
• Printed Corporate Profile
• Display Systems
• Brand & Corporate Colour Management
• Document Style Management
• Stationery Items, Comp Slips, Letterheads, etc.
• Graphic Design Services & Typesetting

Sales Tools & Materials

Increasing your conversion and average sale value
How can we sell anything to anybody without the correct tools?

How can we measure what works and what doesn’t?

How about these –

• POS Promotional Signage & Printing
• Tally Sheets
• Sales Enquiry Forms
• Customer Information Forms
• Customer Club or Competition Forms
• Printed Service Commitment Statement
• Visitor Book
• How To Guides
• Product Benefit Sheets & Flyers
• Corporate Profile
• Presentation Folder

We can show you how to save a bundle

on all your marketing printing costs.

Check out our

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by Perth business!!

   "At this point in our relationship

   I would not hesitate in recommending

      the services of Print Acumen as

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                                                                                                                                  Patricia Self

                                                                                                                                                                                Administrator

                                                                                                                                     Gibson & Gibson Baristers & Solicitors