Printing Secrets from Print Acumen

Postcard Printing

These common, everyday little cards can give your business a real boost.

Postcards – those wonderful little devices for letting the folks back home know what a great time you’re having skiing in Switzerland.

They’re cheap, easy, look great & they work a treat.

For these very same reasons, postcards can be used to nurture your existing customers and attract new ones.

You can print clever little sales messages on them with supporting graphics and/or photographs.

With todays’ technology, you can even print variable sales messages, graphics and photos on postcards to suit your business, the customer's business, the situation and the recipient.

You can advise current customers of upcoming specials, new products, new services or send them a birthday gift, an invitation to a product launch night, etc, etc.

For new customer acquisition, postcards can be used as marketing cards with special deals, discount offers, special occassion greetings, etc.

For a small quantity of postcards, digital printing is ideal and for larger runs, variable data press such as an HP Indigo can be used.

Depending on how much time you have to spend on personalising postcards, you can upload a digital photograph of every recipient along with their names & address then personalise the postcard with their name, address & photo.

Another example is where you may have collected the names & addresses of people who a stand at a car show.

The visitors are offered a chance to win a car if they complete a simple questionnaire which includes questions concerning their favourite model, colour, etc. This information can then be collated and postcards with the name & address plus a photo of the actual model car that they described on the questionnaire.

Their use is limited only by your imagination.

Have a look at our

FREE Printing Perth Guide

for some terrific ideas on printing & how to save money

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