Printing Secrets from Print Acumen

About

Peter Kirkham

Peter Kirkham

Qualified Printing Trade Specialist

Director Print Acumen Pty Ltd

Author Perth Printing Secrets

Peter Kirkham owns and runs Print Acumen Pty Ltd, a print brokerage in Perth, Western Australia.

Widely regarded within the printing industry and his clients as a printing expert, Peter’s experience spans a lifetime in the industry, some 39 years.

His print management business operates along similar lines to an insurance broker or a mortgage broker and Peter offers unbiased, practical advice on all things printed.

Brokers are now service providers of choice for many businesses services. For example, what business owner or manager these days does not use the services of a finance broker, insurance broker or both.

And stockbrokers have been around forever.

As a fully qualified printing tradesman Peter's had 16 years experience on the presses, right at the coalface.

For the past 23 years he's held senior sales, marketing and management roles within the printing industry.

During the period that he worked in senior management roles Peter identified a void between what most customers expected and what the majority of printing companies where offering.

Customers expected printing companies to service their needs in the most cost effective and efficient manner possible.

The consumer expects printing companies to be customer driven.

However… even though most printing companies will tell you they can provide your total printing requirements in the most cost effective manner.

The simple truth is, they can’t.

And here’s why.

Printing companies purchase equipment to service a specific market segment.

For example, some can produce full printing much cheaper & better than most while others are much more cost effective printing single colour work.

Some are better equipped for printing book & magazine work.

Some provide a complete graphic design & prepress service and others just print from what they are given.

The list goes on.

Regardless of what any printing company says, there's not one that can provide a total range of printed products at the best possible price.

There is no doubt... any business using one printing company for all their work is definitely paying too much.

And it’s all entirely dependant on the equipment they have.

Printing companies are production driven.

Here lies the value of an independent party.

One who knows the industry and its processes inside out and knows where to place each and every printing order so customers always get the best possible price with guaranteed quality.

One such independent party is Peter Kirkham.

In 1996 he established Print Acumen to fill that void.

Peter’s vast experience covers a diverse range of products and services including –

Offset printing
Digital printing
Screen printing
Large format printing
Graphic design
Printed promotional items
Cheques & security documents
Variable data printing
Marketing stationery
Direct response marketing material
Mailing services
Personalised sales letters

His customers include small local businesses and large national companies, over a wide range of industry groups.

His customers include –

Wesfarmers
Dept of Education
Trinity College
Synovate
Water Corporation
Butlers Barristers & Solicitors
Prime Health
The Nationals WA
WA Cardiology
Centurion Garage Doors

With his wealth of printing industry knowledge, Peter now focuses on helping businesses of all sizes reduce not only their direct printing costs but also reducing the substantial cost of managing the printing function.

His unique ‘plain english’ printing guide “Printing Secrets Exposed” is the culmination of 39 years of experience and reveals many industry secrets that most printing companies would prefer you didn't know.

Presented in a simple, easy-to-read style this informative guide can be read and understood by absolutely everyone and... it's totally FREE with no catches or gimmicks.

It's full of all the best insider tricks & proven methods

Peter's learnt during his 39 years

in the printing industry.

You’ll learn -

How to substantially reduce printing costs.

How to find the best printing company for your particular requirements

Who not to trust for printing advice and much, much more.

And much more.

And the kicker is... you don't need to know anything about printing.

"Friendly Service and Informed Advice."

"...often over and above the expectations of a printer. It is rare these

days to find such attention to detail and old fashioned service"

Katheryn Tenger

Account/PR Manager

Simon Martin Advertising