Printing Secrets from Print Acumen
Most Printing Companies Will Tell You They Can
Provide a Complete and Totally Cost Effective Printing Service For Your Business...
“The Simple Truth is, They Can’t”
Peter Kirkham
Perth Printing Expert
If your business uses printed stationery of any kind, you can save a substantial amount of time, money and stress by taking advantage of our truly unique printing service.
Although we provide a total printing service for your graphic design and offset printing requirements, we are definitely not your average printing company.
We don’t have a single printing press on our premises, no tins of ink, no stocks of paper or any of the other rubbish that litters your average print shop.
What we do have is 39 years of industry experience covering all facets of the printing industry plus a crystal clear understanding of what a true ‘printing service’ means.
You see, we’re Print Brokers.
We operate in the same manner as insurance brokers or mortgage brokers.
Over many years we have formed a team of professional manufacturing printers who give us what we want, when we want it, at the right price.
At Print Acumen you can have your total graphic design and offset printing requirements, professionally managed from top to bottom, at a price you couldn’t possibly match by doing it yourself.
Our complete printing service includes full colour printing, brochures, postcards, business cards, newsletters, business stationery, envelopes, flyers, annual reports, computer stationery, cheques and all your sales & marketing stationery.
Why a Broker?
We haggle with printing suppliers for the lowest price so our customers pay less for their printing than ever before. We do all the dirty work & running around so our customers don’t have to.
Over the years we have found that the major concern with most printing companies are production related problems and issues.
And rightly so with a single printing press alone costing upwards of $800,000 not to mention ancillary equipment, plus the cost of keeping up with ‘bleeding edge’ technology.
As one can appreciate their focus is well and truly on keeping these expensive monsters maintained and running efficiently.
But more importantly, printing companies are much less efficient when they produce work that’s not suited to their equipment.
Let me explain…
Did you know that all printing companies operate within specific market niches?
You probably didn’t as no sensible printing company would actually tell you.
You see, printing companies order their printing presses and ancillary manufacturing equipment to suit specific requirements.
You can order a printing press that has a maximum print size of A4 or you can order one that will print up to A3, or up to A2, etc, etc.
Similarly, printing presses can be ordered to print 1 colour in 1 pass (a single colour press), 2 colours in 1 pass (a 2 colour press), 4 colours and so on.
The same applies to finishing equipment & processes such as folders, collators, binders, embossing, foiling, laminating, etc, etc.
That’s all very nice, but what’s in it for me?
For the exercise, say your company has letterheads printed blue & green.
If a printing company prints a 2 colour letterhead on a single colour printing press it will need to run through the press twice but, if they are printed on a 2 colour printing press they only require one run through the press and therefore will be on the press for around half of the time and consequently the ‘press cost’ will be around half.
A no brainer, right.
Conversely, if 2 colour letterheads are printed on a 4 colour printing press they will not be printed any quicker than on a 2 colour printing press but will cost considerably more as a 4 colour printing press is costed out at a much higher rate (because it costs more to buy) than a 2 colour printing press.
Get it?
Also, depending on how much money the printing company wants to spend on equipment, they can purchase a printing press that prints 6,000 sheets per hour or, for a lot more money, purchase one that prints 12,000 sheets per hour.
Therefore…
Some printing companies are very good, and well priced, for single colour printing, some for 2 colour printing, some for 4 colour printing, etc, etc
Some are better at jobbing work whilst others are more cost effective printing long run work.
Some can provide a full graphic design & prepress service and others just print from what you give them.
And it’s all entirely dependent on the equipment they have.
The problem is…
Every printing company I’ve ever known, and there’s been many, will accept orders that do not really fit within their equipment guidelines, even though they are well and truly aware that they cannot produce the work cost effectively, and/or the quality may suffer.
And you my friend, will pay too much…or the quality will no be what you expected…or both.
You see…
“Printing companies are production driven”
Whereas we, on the other hand, do NOT have any printing equipment or production issues to contend with so we have more time to focus on you, our customer.
“We are customer driven”
We place your order with the printing company best equipped to produce your individual orders.
Sound interesting…want to know more??
You can learn all about our amazing service by
grabbing a copy of my
FREE ‘plain english’ Printing Perth guide -
“Perth Printing Secrets Exposed”
Written in plain talking, everyday language that everyone can read and understand, my guide reveals simple tips and proven methods guaranteed to slash your printing costs, forever.
"... during this time I found Peter & his team
at Print Acumen to be highly focussed,
service orientated with a great attention
to quality and detail"
WendyCastles
Accountant
Presbyterian Ladies College, Perth